Technical SEO

Technical SEO – To Rank Or Not To Rank

Prioritizing technical SEO is essential to boost online visibility and drive organic traffic. This includes site audits, meta tags and descriptions, schema markup, redirects, reporting and traffic analysis, internal linking, image optimization, page experience and mobile adaptability, and content editing.

Site Audits, Redirects, and Broken Links

Site audits evaluate website performance, identify issues, and suggest improvements. Key elements include crawling, indexing, and addressing broken links and improper redirects. We ensure search engines can access and index your site by examining the robots.txt file, XML sitemap, and website architecture and fix broken links and improper redirects using solutions like 301 redirects and adjusting internal links.

Meta Tags, Descriptions, and Schema Markup

Meta tags and descriptions inform search engines about your site’s content and improve click-through rates. YLSG creates unique, descriptive title tags with relevant keywords and write engaging meta descriptions within 155-160 characters. Schema markup helps search engines understand your site’s content, leading to rich snippets and increased visibility. Our experts choose the appropriate schema type and use methods like JSON-LD, Microdata, or RDFa for implementation.

Technical SEO Reporting, Traffic Analysis, Internal Linking

Reporting and traffic analysis inform technical SEO strategy and overall optimization. We track crucial KPIs like organic traffic, bounce rate, conversion rate, average time on page, user behavior, and other metrics using Google Analytics and Google Search Console. Internal linking helps search engines understand site structure and directs visitors to relevant content. Our content writers create descriptive anchor text, position links within the main content area, and distribute link equity effectively.

Technical SEO For Images, UX, and Mobile Adaptability

Optimizing images impacts loading speed, user experience, and search engine rankings. This involves compressing images to improve loading speed, choosing the appropriate format, and providing context with descriptive titles and alt text. We improve page experience and mobile adaptability by optimizing Core Web Vitals like LCP, FID, and CLS, and implement responsive design for various devices and screen sizes.

Content Modification and Re-writing

Content modification and re-writing enhances content quality, readability, and overall local SEO value. The key is incorporating relevant keywords naturally, enhancing readability, and updating content regularly to keep your audience engaged and boost rankings.